Marketing automation at scale.
AI content generation and campaign tooling for a global consumer brand — on-brand creative, produced and localised at the speed the market moves.
Producing and localising campaign content across dozens of markets was slow and expensive. Brand consistency suffered as volume grew, and local teams waited on a central bottleneck.
We built a brand-aware content engine and a campaign workflow around it — generating on-brand variants, localising at scale, and keeping approval firmly in human hands via a guardrail layer trained on the brand system.
A campaign engine: brief → variants → localisation → approval, with brand guardrails enforced at every step and a review queue for market teams.
- A brand-aware content engine
- A brief → variant → localisation → approval workflow
- A guardrail layer enforcing brand & legal rules
- Market-team review queues across 40 markets
- Asset library integration (120k+ assets)
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